Borden Dairy Company is celebrating the new school year with its “Kick Start Their Dreams” instant win game and sweepstakes for a chance to win fun instant prizes or the $10,000 grand prize.

Through Sunday, Sept. 22, 2013 consumers can visit to enter a unique code and product UPC found on Borden milk half-gallons or use the free play option to win instant prizes including Elsie gift (swag) bags and free milk for a year coupons. Everyone who plays the game will be automatically entered into the $10,000 grand prize drawing. Consumers who use the unique code will receive four entries into the grand prize drawing.

“Every parent dreams of their child’s future” said Jenica Oliver, Borden’s Dairy Company’s director of marketing. “And whatever the dream, we hope the $10,000 prize can be used to help kickstart or add to a college savings account so that the dream of an education can be fulfilled.”

“Dairy plays an important role at breakfast and there is no better way to start the day than with a glass of Borden chocolate or regular milk that is a good source of protein and an excellent source of calcium with no artificial growth hormones,” Oliver added.

Consumers can also “like” Elsie’s Facebook page to get a 0.55 cents off coupon for any Borden milk half gallon or larger, while supplies last. The grand prize winner will be selected in a random drawing from all eligible entries on or about October 1, 2013.

Visit for official rules. Void where prohibited. NO PURCHASE NECESSARY TO ENTER OR WIN.  Open to legal residents of Alabama who are at least 19-years-old, Mississippi who are at least 21-years-old and Florida, Georgia, Kentucky, Louisiana, South Carolina, Tennessee and Texas who are at least 18-years-old as of Aug. 19, 2013. Promotion runs 8/19/13-9/22/13.  Void outside the foregoing states and where prohibited by law.  To enter, visit  Odds of winning are dependent on the number of eligible entries received.  See Official Rules for more details.  For a copy of the Official Rules, visit

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